Unilever's- Knorr Soupy Noodles

As an MBA grad, I could not resist my core purpose of doing MBA i.e. “Research”. I was interested in promoting a product, especially an underdog product. Study what could be best add-on for the product to perform better. Do a sample survey, Go to the market place do a real time wet sampling, take a feed back on the product, make SWOT analysis, Draw my own conclusion after the findings etc.


Now that I was a part of a FMCG company, every time I went to the market I got a mixed reaction from the outlets regarding “Knorr Soupy Noodles”.

I took up a Research Project for myself. I wanted understand why there isn’t a significant off take for Knorr Soupy Noodles.

One of my stockiest from Ponda (Kirti Agencies) Mr. Yogesh Prabhudesai had a different point of view, from the beginning he was apprehensive about Knorr Soupy Noodles. So we planned to do a study of this product. Nothing of this study would be assumption. It real would be a real time study of this product. We would be on field doing wet sampling, Getting feedback, Understanding the need of the consumer etc.

Mr Yogesh Prabhudesai was ready to sponsor the whole study with me contributing a small part to it.

We thought to do wet sampling in two parts.

1- At a market which is close to a School & college but it would not be a prominent city like any other one in Goa.

2- At a nursery school where a kids are too innocent to make a bias feedback.

All the materials (Banners, Disposable plates etc) need for the survey was ready (Courtesy RS)

The Research Problem

• Are people aware of Knorr soupy noodles?

• Do people like the taste of soupy noodles?

• How do people perceive soupy noodles?

• Is soupy noodles easily available?

After the study we have drawn some findings which is explained in brief in the PPT made by us.

The best thing about the whole research was the acceptance of the product from the Nursery kids was encouraging. Every one enjoyed the Noodles. There was a change in the way they perceived Soupy Noodles before the sampling. We also saw considerable growth for sale for Soupy Noodles after the study. Doing sampling is one of the effective ways of marketing.

The Tomato flavour was more accepted among the varients.

Unsafe Planet for Girl- India

India! Our country that has so much to boast about, it’s Culture, Tradition & Respect for women.

As far as my thought goes, this country has distinct from the most others for its High Regards & Respect shown to women. In the Hindu mythology a Girl child is a manifestation of " Goddess Laxmi'; Means Goddess of Wealth, Prosperity, Fortune & Hopes.

We are proud of all these facts. However the question to be asked is, is this fact still prevails? The answer is a Big NO! And, I’m ashamed to say this.

I may have Million reasons to be a proud Indian, but the irony is I also have million reasons not be so. The era of a safe India, the culture, tradition is gone or maybe it is diminishing in high pace.

Couple of days back a 17year old girl was molested by a mob of more than 40 people in a capital city of Guwahati. It was a horrifying incident. I video went viral on YouTube, Media etc. I was watching the footage in a News channel and i could not gather the courage to watch the entire video. This is so unfortunate. This is just one of the Incidents. The count of such incidents is rising, some know and some unknown. Rape, Eve teasing, Sexual harassment etc is multiplying every day.

Now a day, for parents to send their children to School is also unsafe. It is unsafe everywhere be it your own house, school, college, temple, cinema, market social gathering etc.

It is very hard to even imagine the future of this girl from Guwahati.

What is the root cause of these incidents?

· Most importantly it is the mentality! The way an Unknown Girl is perceived in our county. There is no open minded culture. (My apologies to say this) A girl passing by is looked just as a sexual material.

· Illiteracy is rampant. Such incident happens where there is lack of education.

· The vast gap of discrimination between girl & boy. Boy is considered superior which is so untrue.

· The very dirty political system of our county which is damaging the every aspect of the social functioning.

· The law and order system is pathetic. There is very little trust left in the minds of public for police.

· Any one comes up takes law into his hand in the name of moral policing.

India is a Democratic country but still there is a restriction on what she wears, what she does, where she goes and even whom she can marry etc. One Such example is the

 “Khap Panchayat in India”

 Khap panchayats are prevalent in Haryana, western Uttar Pradesh and Parts of Rajasthan. Love marriages are considered taboo in areas governed by Khap panchayats. Young couples have been killed in the past defying khap rules. The main rule in the khap panchayats is that all boys and girls within a khap are considered siblings.

Khap panchyat imposes its writ through social boycotts and fines and in most cases end up either killing or forcing the victims to commit suicide. All this is done in the name of brotherhood and its honour. It is due to the inherent weakness of democratically elected Panchayati Raj institutions, Khap panchayats have been powerful. Even the government has not done much to control their power.

The entire onus of siblinghood rests on the girl. She is the keeper of village honor. Sometimes rules are bend for the boys but a girl is never allowed to bend the rules.In keeping with the khap rules, older villages try to keep the young people apart. Some schools are also forced to have separate timings for the boys and girls. Fearing their daughters would go astray, many parents marry them off at an early age. People have unquestionable faith in the justice of khap. The question of rights for women does not exist anywhere in the territories ruled by Khap panchayats.

These is this the Rural & Urban Indian of 21^st century.

In this 21st century, Is our country moving in the right direction of humanity? All this fundamental things is keeping us underdeveloped nation. We are known as a third world county and will continue to remain one. It is time to step in and stop being antisocial.

Welcoming My self to Bolg with Open Arms

The last blog was when i was a student and there after i was left out of my college gate to face the world in reality, which diverted my mind and left me nervous to perform well in a populated and highly competitive world called Organization.
Ever since then things have changed on a personal and professional front. I'm left with very little for myself. Work took all the priority and time from me. Felt like Life was becoming more cruel and tough. I was out of all the social networking to stay connected with my concerned ones. Gradually i even left reading the daily, Business news was too far even to consider about. I virtually forgot the jargons. I dont remember the last time i played cricket.  It took out the boy in me and most importantly I have stopped writing.

I'm just missing those days in college, where i could do plenty of things... I feel like a oblivion!

Now I want to break all the shackles.... Like the song from the British rock band Queen, I want to break free...(one of my favourites)

I'm starting to Blog...

I want to share my experience to myself and to the world of reading.
I dont know if i can write, and dont want to know that!
I want to write the crap as possible, I want to write the best i can!
I want the readers to Discard what i write, I want to show me one more way of not writing...!
I dont care if i make little sense in what i write!

I just want to write!