As an MBA grad, I could not resist my core purpose of doing MBA i.e. “Research”. I was interested in promoting a product, especially an underdog product. Study what could be best add-on for the product to perform better. Do a sample survey, Go to the market place do a real time wet sampling, take a feed back on the product, make SWOT analysis, Draw my own conclusion after the findings etc.
Now that I was a part of a FMCG company, every time I went to the market I got a mixed reaction from the outlets regarding “Knorr Soupy Noodles”.
I took up a Research Project for myself. I wanted understand why there isn’t a significant off take for Knorr Soupy Noodles.
One of my stockiest from Ponda (Kirti Agencies) Mr. Yogesh Prabhudesai had a different point of view, from the beginning he was apprehensive about Knorr Soupy Noodles. So we planned to do a study of this product. Nothing of this study would be assumption. It real would be a real time study of this product. We would be on field doing wet sampling, Getting feedback, Understanding the need of the consumer etc.
Mr Yogesh Prabhudesai was ready to sponsor the whole study with me contributing a small part to it.
We thought to do wet sampling in two parts.
1- At a market which is close to a School & college but it would not be a prominent city like any other one in Goa.
2- At a nursery school where a kids are too innocent to make a bias feedback.
All the materials (Banners, Disposable plates etc) need for the survey was ready (Courtesy RS)
The Research Problem
• Are people aware of Knorr soupy noodles?
• Do people like the taste of soupy noodles?
• How do people perceive soupy noodles?
• Is soupy noodles easily available?
After the study we have drawn some findings which is explained in brief in the PPT made by us.
The best thing about the whole research was the acceptance of the product from the Nursery kids was encouraging. Every one enjoyed the Noodles. There was a change in the way they perceived Soupy Noodles before the sampling. We also saw considerable growth for sale for Soupy Noodles after the study. Doing sampling is one of the effective ways of marketing.
The Tomato flavour was more accepted among the varients.
Now that I was a part of a FMCG company, every time I went to the market I got a mixed reaction from the outlets regarding “Knorr Soupy Noodles”.
I took up a Research Project for myself. I wanted understand why there isn’t a significant off take for Knorr Soupy Noodles.
One of my stockiest from Ponda (Kirti Agencies) Mr. Yogesh Prabhudesai had a different point of view, from the beginning he was apprehensive about Knorr Soupy Noodles. So we planned to do a study of this product. Nothing of this study would be assumption. It real would be a real time study of this product. We would be on field doing wet sampling, Getting feedback, Understanding the need of the consumer etc.
Mr Yogesh Prabhudesai was ready to sponsor the whole study with me contributing a small part to it.
We thought to do wet sampling in two parts.
1- At a market which is close to a School & college but it would not be a prominent city like any other one in Goa.
2- At a nursery school where a kids are too innocent to make a bias feedback.
All the materials (Banners, Disposable plates etc) need for the survey was ready (Courtesy RS)
The Research Problem
• Do people like the taste of soupy noodles?
• How do people perceive soupy noodles?
• Is soupy noodles easily available?
After the study we have drawn some findings which is explained in brief in the PPT made by us.
The best thing about the whole research was the acceptance of the product from the Nursery kids was encouraging. Every one enjoyed the Noodles. There was a change in the way they perceived Soupy Noodles before the sampling. We also saw considerable growth for sale for Soupy Noodles after the study. Doing sampling is one of the effective ways of marketing.
The Tomato flavour was more accepted among the varients.
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